At 26trends, accessible from https://www.26trends.com/, we consider the privacy of our visitors to be of the utmost importance. This Privacy Policy document provides details on the types of information collected and recorded by 26trends, the legal bases for processing this information, and how we use it.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect and Legal Bases for Processing

We may ask you to provide personal information at various points while using our website, such as when you create an account or use our contact form. This information may include, but is not limited to:

• Contact Information: such as your name, email address, phone number, and postal address. We process your contact information on the basis of performing the contract we have with you (GDPR Article 6(1)(b)), our legitimate interests in communicating with you (GDPR Article 6(1)(f)), and/or your consent (GDPR Article 6(1)(a)) where we have asked for it.
• Account Information: such as username, password, account settings, and preferences. We process your account information on the basis of performing the contract we have with you (GDPR Article 6(1)(b)), and our legitimate interests in maintaining the security of our services and improving functionality (GDPR Article 6(1)(f)).
• Transaction Information: such as information about the services you purchase or consider purchasing from us. We process transaction information on the basis of performing the contract we have with you (GDPR Article 6(1)(b)), our legitimate interests in providing our services to you (GDPR Article 6(1)(f)), and compliance with legal obligations (GDPR Article 6(1)(c)) where relevant.

How We Use Your Information

We use the information we collect in various ways, including to:

• Maintain, operate and provide our website.
• Expand, improve and personalize our website.
• Analyze and understand how you and others use our website.
• Develop services, new products, new features, and better functionality.
• Communicate with you, directly or through one of our partners, for customer service, updates, and other information relating to the website, and for marketing and promotional purposes.
• Send you emails.
• Detect and prevent fraud.

How We Share Your Information

We do not rent or sell your personal information to any third parties. However, we may disclose your personal information to third-party service providers or partners if necessary to improve and provide our services, subject to strict confidentiality obligations.

International Data Transfers

As an international business, we may transfer your personal data to countries outside the European Economic Area. We will always ensure that a similar degree of protection is afforded to your data.

Use of Data by Third Parties

Our third-party partners may use technologies such as cookies to gather information about your activities on our site for purposes of improving user experience, providing our services, and managing advertising.

Cookies and Web Beacons

26trends uses 'cookies' and web beacons to optimize your experience and analyze the use of our website. These technologies store information such as visitor preferences and the pages accessed on our website, which allows us to tailor our content to user needs. We process data collected in this manner based on our legitimate interests (GDPR Article 6(1)(f)), and/or your consent (GDPR Article 6(1)(a)) where we have asked for it. For a detailed understanding of our use of cookies and how we manage your information, please check our Cookie Policy.

GDPR Data Protection Rights

We are committed to ensuring that you are fully aware of your data protection rights under the General Data Protection Regulation (GDPR). Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data from us.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

Please note that where we rely on your consent to process personal data, you have the right to withdraw your consent at any time. You can do this by contacting us using the details provided in this policy.

You also have the right to object to processing where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.

Children's Information

26trends does not knowingly collect any Personal Identifiable Information from children under the age of 16. If you believe that your child has provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will make best efforts to promptly remove such information from our records.

How Long We Retain Your Data

We only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise periods for which we keep your personal data depend on the nature of the data and why we need it.

Policy Regarding Do Not Track Signals

We currently do not alter our data collection and use practices in response to Do Not Track signals as there is no finalized standard for how online services should respond to such signals.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at [email protected].